When Technology Meets Market Forces

Engineers, designers, technology developers of the digital era are required to understand not only the technologies themselves but also the technology’s relationship to the market and the forces that govern it.

This course is designed to introduce students to the most influential technological developments in the past 30 years and their effect on the way the business market thinks, reacts, and behaves.

We will discuss the change in users’ priority as well as preferences which led technologies to be used in the most creative ways. We will discuss areas such as Information analytics and Big Data revolution and the web development and its influence on our lives.  We will explore the changes in Social networking, buying and selling, communicating and advertising as well as education. The course explores the past, the present, will touch on the future, and try to determine which technologies will keep advancing and which will become obsolete; Which technological events are Game Changers and which are Disruptive. We will discuss real-world examples of market trends & developments and analyse advantages and disadvantages in their way. For a final paper Students will be required to choose one area they are interested in and, using a set of guidelines, analyse the development, its influence on the market and its success/failure path.

Indicative Syllabus