VIVES University of Applied Sciences – Business Academy (Bruges)
Bruges / Kortrijk, BelgiumPOTENTIAL — not yet offered / not confirmed
🟢 Strong fit: English-taught exchange package (up to 30 ECTS/sem) covering management, marketing, HR, events, e-commerce, revenue management and hotel/tourism; weak on core accounting, economics and statistics
English-taught programme: VIVES Business Academy (VBA), Bruges, is an English-taught exchange package in business management, hotel management and tourism. Up to 30 ECTS/semester: compulsory 12 ECTS core (Personal Skills & Teamwork, A Taste of Belgium, Comparative Constitutional Law) plus optional 3 ECTS courses. Options run only if at least 5 students enrol; hotel courses need a hospitality background. List from the 2022-23 VBA brochure (vives.be returned 403), so confirm the current offer with VIVES. B1 English, min 60 ECTS at home. Deadlines: end May (autumn), mid-Nov (spring).
Potential matches only. This partner currently has no HMU Business Administration & Tourism students / no recognised courses. The matches below are an indicative assessment by the IRO, based on the partner’s published English programme vs the HMU Business Administration & Tourism study guide. They must be evaluated and approved by the departmental academic coordinator before any agreement is used.
| Partner course / module (ECTS) | Possible HMU equivalent (ECTS) | Fit | Offered | |
|---|---|---|---|---|
| Strategic & Innovation Management (3) Strategy concepts, internal/external analysis, competitive advantage, innovation projects. | → | Business Strategy Στρατηγική Επιχειρήσεων (6) | strong | W |
| Management advanced and strategic management (3) Management history, manager tasks, business planning, stakeholder approach. Both semesters. | → | Business Organization & Management Οργάνωση & Διοίκηση Επιχειρήσεων (6) | likely | W/S |
| Management advanced and strategic management (3) Stakeholder theory, CSR, business ethics. Both semesters. | → | Corporate Governance & CSR Εταιρική Διακυβέρνηση και Εταιρική Κοινωνική Ευθύνη (6) | likely | W/S |
| International Marketing in a Strategic Context (3) International marketing environment, cultural dynamics, global channels. | → | International Business Management & Marketing Διοίκηση & Μάρκετινγκ Διεθνών Επιχειρήσεων (6) | strong | W |
| Sales and Marketing (3) Sales role in hospitality companies; Hospitality Marketing textbook. | → | Sales Management Διοίκηση Πωλήσεων (6) | likely | S |
| Sales and Marketing (3) Hospitality/service marketing. | → | Tourism Services Marketing Μάρκετινγκ Υπηρεσιών Τουρισμού (6) | likely | S |
| Digital Business and E-commerce Management (3) E-commerce models, digital marketing, social media, web analytics. | → | E-Commerce & Marketing Ηλεκτρονικό Εμπόριο και Μάρκετινγκ (6) | strong | S |
| ebusiness and sales (3) Hotel website, social media, online reviews, OTAs, channel manager. Hospitality background required. | → | Digital Marketing in Tourism Ψηφιακό Μάρκετινγκ στον Τουρισμό (6) | likely | W |
| Revenue management (3) Variable pricing, occupancy, ADR, distribution, forecasting, benchmarking. Hospitality background required. | → | Revenue Management Διαχείριση Εσόδων (6) | strong | W |
| Financial management (3) Working capital, liquidity, solvency, profitability ratios. Hospitality background required. | → | Financial Management Χρηματοοικονομική Διοίκηση (6) | likely | W |
| Business economics (3) Hotel cost structure, costing methods, break-even, investment decisions. | → | Management Accounting Διοικητική Λογιστική (6) | likely | S |
| Human resources management (3) Recruitment, training, motivation, performance interviews, leadership. Hospitality-oriented. | → | Human Resource Management Διαχείριση Ανθρωπίνων Πόρων (6) | strong | S |
| Event Organization (3) Teams design a new event and plan its finances and organisation. | → | Events Organization & Management Οργάνωση και Διαχείριση Εκδηλώσεων (6) | strong | S |
| Hotel organisation (3) Hotel industry and internal organisation. Hospitality background required; no sustainability content. | → | Hospitality Business Management & Sustainability Διοίκηση και Βιωσιμότητα Επιχειρήσεων Φιλοξενίας (6) | likely | W |
| Hotel organisation (3) Introduction to hospitality and its place in the economy. | → | Introduction to the Tourism Industry Εισαγωγή στην Τουριστική Βιομηχανία (6) | likely | W |
| Tourism Topics (3) Designing tourism products for a market segment in Flanders; cultural/coastal/gastronomic tourism with visits. | → | Tourism Destination Management Διοίκηση Τουριστικών Προορισμών (6) | likely | S |
| Artificial Intelligence for Marketing Strategy (3) AI in digital marketing: personalisation, chatbots, predictive analytics. | → | E-Commerce & Marketing Ηλεκτρονικό Εμπόριο και Μάρκετινγκ (6) | likely | S |
| Practical Case Café CuiZien (5) Theme café concept, business plan, cost allocation, quality control. Hospitality background required. | → | Food & Beverage and Gastronomy Management Διοίκηση Επισιτιστικών και Γαστρονομικών Υπηρεσιών (6) | likely | S |
| Emerging Trends in IT for Business (3) Digital transformation, IoT, blockchain, AI and ICT business value. | → | Management Information Systems Πληροφοριακά Συστήματα Διοίκησης (6) | likely | W |
| Dealing with Diversity (3) Diversity in organisations, cultural models, teamwork. | → | Organizational Behavior Οργανωσιακή Συμπεριφορά (6) | likely | W |
| Personal Skills & Teamwork Module (6) Compulsory; presentation skills and public speaking, social competences. | → | Communication in Modern Business Επικοινωνία στις Σύγχρονες Επιχειρήσεις (6) | likely | W/S |
| Social Economy and Entrepreneurship (3) Social enterprises, entrepreneurship, social impact. Both semesters. | → | Entrepreneurship & Innovation Επιχειρηματικότητα και Καινοτομία (6) | likely | W/S |
Offered = indicative term at the partner (W = winter/autumn semester, S = spring/summer semester, W/S = both semesters), from the partner’s published course catalogue. Not based on past mobilities; can change year to year — confirm with the coordinator. “—” = term not published.
Sources: VBA Campus Brugge course brochure 2022-23 · VIVES international