The aim of this course is to provide students with an understanding of and the ability to apply the fundamental principles and methods that govern the design, implementation, and presentation of scientific research. The course familiarizes students with the stages of the research process, from formulating the research question to writing and presenting the research findings.

Specifically, the course covers and examines:

The formulation and clarification of the research topic

The critical review of the relevant literature

Research philosophy and the main approaches to theory development

The development of the research design

Negotiating access to the research field and issues of research ethics

Sample selection and its methodological justification

The use of secondary data

The collection of primary data through observation

The collection of primary data through semi-structured interviews, in-depth interviews, and focus groups

The collection of primary data through questionnaires

Quantitative data analysis

Qualitative data analysis

The writing and effective presentation of the research report

Through this course, students gain a comprehensive understanding of the research process and develop the knowledge and skills required to design and conduct reliable, scientifically rigorous, and well-documented research projects.

The course aims to enable graduates to acquire the following general competencies:

The ability to search for, analyze, and synthesize data and information, using appropriate technologies where necessary.

Adaptability to new situations.

Decision-making skills.

The ability to work independently and collaboratively as part of a team.

The capacity to generate new research ideas.

The ability to work effectively in interdisciplinary environments.

The promotion of free, creative, and inductive thinking.

Research in Business, Management, and Economics; Research Journals; and the Purpose of This Book

Formulating and Clarifying the Research Topic

Critical Literature Review

Research Philosophy and Approaches to Theory Development

Developing the Research Design

Negotiating Access and Research Ethics

Sampling Techniques and Sample Selection

Using Secondary Data

Collecting Primary Data through Observation

Collecting Primary Data through Semi-Structured, In-Depth, and Focus Group Interviews

Collecting Primary Data through Questionnaires

Quantitative Data Analysis

Qualitative Data Analysis

Writing and Presenting Your Research Report